Synchronica has launched the Mobile Gateway MediaTek Toolkit for device manufacturers using MediaTek chipsets. The toolkit provides a complete set of technical and commercial resources that enables device manufacturers to add advanced messaging services to their mass-market handsets.

MediaTek is a fabless semiconductor company for wireless communications and digital multimedia solutions and one of the biggest mobile chipset suppliers to Chinese phone manufacturers. The company specialises in SOC (system-on-chip) solutions for wireless communications and was recently voted the 12th top Global 100 High-Tech company by Bloomberg Business.

Synchronica’s Mobile Gateway solution is an infrastructure platform for next-generation mobile messaging. Based on industry-standards (IMAP, OMA DS, IMPS), Mobile Gateway does not use a JAVA application on the device, but instead, provides messaging services directly to the native clients of the MediaTek platform. Synchronica says this approach delivers the best possible user experience with minimal memory footprint, enabling smartphone-like features even on low-end, mass-market MediaTek chipsets.

Synchronica’s Mobile Gateway enables device manufacturers to enable their devices to receive push email, synchronize calendar and contacts; enable users to receive status updates from Facebook, Twitter and LinkedIn, and post comments and reply to messages; and push news updates from live web feeds of popular sites such as ESPN and CNN.

Synchronica’s Mobile Gateway MediaTek toolkit enables device manufacturers to access a library of technical documents that specify key requirements; use standard test plans and certification processes to verify functionality and ensure full compatibility; receive sample source code; and access Synchronica’s global operator customer base of more than 40 mobile operators, with a total reach of more than 660m subscribers.

“To stay ahead of the competition, device manufacturers are now focusing on end-to-end solutions for mass-market phones, rather than competing purely on hardware features and design,” says Synchronica CEO, Carsten Brinkschulte. “Increasingly, this means bundling advanced services connecting devices to social networks and messaging communities. The Mobile Gateway MediaTek Toolkit provides device manufacturers with the technical resources and infrastructure services required to provide users with a consistent messaging user experience with minimal memory footprint and fast execution, even on low-end, mass-market devices.”