Comverse, which supplies software and systems that enable network-based, multimedia-enhanced communication and billing services, has revealed that Telkomsel, Indonesias largest mobile network operator with more than 42 million customers, is replacing its current ringback and content system with Comverse Fun Dial, for personalised ringback tones and content management. The selection means that 50 operators around the world have now chosen Comverse Fun Dial as their ringback tone vendor, helping them to realise their marketing strategies by maximizing the content experience and extending it in new and creative directions.
In order to meet the needs and tastes of our rapidly growing and increasingly sophisticated subscriber base, we need to increase the capacity, as well as enhance the performance and capabilities, of our ringback tone content services, says Loo Boon Chee, VP Product & Mobile Data at Telkomsel. We see Comverse Fun Dial as one of the innovative services that keep pace with our vision, helping us to prominently position the coolest and most up-to-date content and personalisation offerings. Fun Dial provides us with a greater competitive advantage by keeping our offering on the cutting edge.
Comverse says the end-to-end Fun Dial solution enables operators to achieve fast time-to-market and streamline operations with a high-quality music experience that is in wide use by Tier 1 and other operators around the world. Comverse Fun Dials rich feature set promotes high penetration of the service to rapidly achieve a critical mass of users and ROI.
The Comverse Fun Dial family also includes: Fun Broker, which opens the ringback tone service to third-party (off-deck) content providers; Fun Greeting, which allows users to enrich standard voicemail with music, humour and celebrity greetings; and Fun Video, which enables callers to view a video clip while waiting for a video call to be answered. These products enable operators to leverage investments in Fun Dial  to further enhance the user experience and create new revenue streams.