Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right, as can be seen live on Binance, Bloomberg and Forbes et al, people will invest.

Still, some of the most innovative and successful campaigns captured the attention of millions and helped projects stand out in what’s now becoming a crowded space. Below, we’ll explore some of the most successful and why they worked.

Monero

Monero is a cryptocurrency that emphasizes the privacy of its users and, in this case, engages in educational marketing using a simple yet informative explanatory video.

Some people might not think this one was so good, but it was. Monero’s video revolved around the need for financial confidentiality and security and targeted the crypto audience with worries about their data.

The clarity and simplicity of this campaign accounted for its success. Since the company offered a clever choice of ideas concerning privacy, which are usually complex, Monero could cater to first-timers and veteran crypto fans. It also helped turn Monero into one of the more trusted coins.

Embedding on a website and social media meant the video attracted attention.

The Funny HODL Campaign

It was one of the most viral crypto campaigns.

The campaign was a good attempt at using a humorous take on a common crypto phrase, HODL, and the use of popular culture.

This campaign centered on using a catchy mis-spelled word “HODL” from the word hold, which means the same in cryptocurrency. HODL is short for hodl and means to hold on for dear life in times of crisis – that’s where the humor came in.

This campaign appealed to the emotions of fans and investors as crypto was losing and gaining significant value in 24 hours at the time. They use comic relief with simple adjustments to messages and calling for equity or being calm even to new investors.

Ripple

Ripple’s Got It ad campaign was driven by the understanding that Ripple is a payment protocol based on blockchain technology and sought to demonstrate to potential consumers how Ripple technology will change the way people move funds internationally.

The ad was so designed that it explained its rapid ‘got it’ technology and helped people comprehend what Ripple was offering in the market.

By endorsing the vision of the human behind the corporate brand and using plain vocabulary, Ripple shifted its focus to the mass market. That also helped build confidence in the brand as it emphasized the importance of transparency, which is one of the basic principles of blockchain technology, in their marketing.

One of the standouts for us was the effectiveness of the advertisement is the information and education of ordinary people with ease without losing the clarity of the message – that’s exactly how you attract new investors.

Pianity

NFT music platform Pianity did a great job emailing their product updates and sending promotional emails with conciseness and personalization. Email marketing has one of the best ROI’s, so we can see why they did it.

The emails wanted to educate people on the significant product changes but were straightforward and to the point. Each email could easily be divided into two parts, that is, what are the latest features, and what are their applications, which were well illustrated to actively engage the users.

The campaign had unique features that were better than others. All the updates were related to actual pages in the Pianity app, so all the users were encouraged to immediately try to interact with the product. It was set up so that distraction was ruled out and the structure was super neat.

The campaign performed quite well owing to how well the emails were composed and how the customers were listened to. They knew that the audience they were targeting hated the complexity of this product, which is why this product update email is one of the solutions to get people hooked.

Brave New Coin

The Crypto Conversations podcast by Brave New Coin delivered an interesting and innovative opportunity for the members of the crypto audience to interact with blockchain and crypto themes.

This podcast offered, through interviews with practising experts, interesting topics related to the progress of new technologies and how they implement blockchain.

Because of its conversational style, the podcast helped its audience explore the cryptocurrency world in depth without losing its entertainment value to the audience. The podcast’s success lay in its capacity to simplify the complicated form of communication such that it was possible for experienced crypto professionals and novices to embrace it.

This type of content not only created a devoted audience but also established Brave New Coin as an authority within the crypto domain. Technically it’s not a marketing ad campaign, we know, but this podcast did generate a ton of interest from investors and anyone interested in finance.

All these campaigns were able to achieve success because they pursued the basic principles of crypto: transparency, community, and trust.  Regardless of the use of humor, education, or clean, simple lines, these brands managed to reach their target audiences and develop loyalty that is essential in the long run in the crypto industry.