Virgin Media Television secured the first-run TV rights for Emmy Award-nominated US drama Supernatural in 2009 and from February 2010, series five will be shown exclusively in the UK on LIVING. The fourth season of the paranormal drama ended on a high as Sam Winchester (Jared Padalecki) unwittingly opened the gates of hell and freed Lucifer. Now, along with his older brother Dean (Jensen Akles), the demon-hunting Winchester brothers must face their toughest battle yet, the apocalypse.
To promote series five, LIVING has created Fight the Apocalypse, an 'Alternate Reality' game which calls on Supernatural fans to mobilise their armies and join the fight against Lucifer, with a chance to appear in the show on offer to the winner.
The game is based around collecting hidden symbols Enochian Sigils – which players must locate, photograph and send via MMS to the campaign Shortcode. The game utilises online, mobile, print and real-world elements. A video featuring Castiel (Misha Collins), Supernaturals resident angel, will launch the game. 
Enochian Sigils have been hidden online and at real-world locations throughout the UK, with every unique Sigil having a different number of points to help the users score. Clues to the Sigil locations will be delivered by Castiel (Misha Collins) in specially filmed sequences on the Fight the Apocalypse website.
Once located, Sigils are photographed on any mobile device and using technology from SnapNow, which recognises any image taken on a cameraphone, they are uploaded to the players profile.
In the AR game, players have two ways of making it to the top; locating and photographing the Enochian Sigils, and building an online army of support. Players can invite friends to join their army via email and through Facebook.
On the luciferiscoming.com online and mobile hub, Supernatural fans can create their own profile and contact friends to join their army, and manage their game-playing, and heir collection of Enochian Sigils. For fans who want to play on the move, all core game functions will be available on the mobile site.
Online media partners are collaborating in the game, with some sites creating their own bespoke mini challenges for gamers to find sigils. These online partners will bring the game to a mainstream entertainment audience and help raise the profile of the show. The campaign will also use Twitter, and a number of Supernatural fan sites.
The game, Fight the Apocalypse website, mobile site and bespoke content have been created by Candyspace Media. The game will be supported by a TV, outdoor and press campaign to raise awareness of Supernaturals move to LIVING. Media was planned and bought by Manning Gottlieb OMD. Fans can register for the game here.