UK Launch for Mobiclip

French company Actimagine has launched its patented video codec Mobiclip in the UK. Actimagine says that Mobiclip addresses the highest challenges of video on mobile platforms by offering DVD-like quality playback 24fps (frames-per-second) full screen of all kinds of video, including free and premium content, without compromising battery-life.
Mobiclip already enables UK users of the Sony Ericsson M600i to view movies.  Cult gangster movies Layer Cake and Snatch come for free with the 512MB Memory Stick Micro. The stick, available through Phone4You shops since September 2006, has the capacity for both films. Users insert the Memory Stick into the phone, follow the instructions, then sit back and watch all the action on the 262k colour TFT touchscreen.
Actimagine says that Mobiclip has been developed on a completely different algorithm, compared with other video codecs. The algorithm is based on lower CPU requirements, to substantially extend the battery-life of mobile handsets and reduce the cost of devices. Mobiclip displays consume just a quarter of the capacity of MPEG2 files, for example, and an eighth of the battery-drain of H.264 Baseline. As a further illustration, on a Nokia N73, Mobilclip can play around seven hours of high-quality video, compared with just one and a half hours using MPEG4.
“Our video and audio compression technologies use far less CPU power than any competitive formats says Actimagine CEO, Andr Pagnac. As a result, it both enables manufacturers to reduce the cost of materials, increase product performance and add new features, while preserving battery-life, so enhancing the user experience.
The extended battery-life avoids the conflict between communication and multimedia usage of the phone itself. Users can now enjoy all types of video content for several hours and still make and receive phone calls, the company says.
Content can be pre-loaded on SIM/flash memory cards or downloaded/streamed wirelessly to a bigger screen by connecting the mobile phone to a TV.  For instance, users simply can the Mobiclip card with the video content, insert it into a mobile phone, then click on the on-screen icon to watch and share all types of video content.
Actimagine display software can be embedded in any device that uses a multipurpose processor and display-screen such as mobile phones, MP3 players, set-top boxes, toys and portable gaming consoles, PDAs and other home appliances and office equipment.
To date, Mobiclip is compatible with Windows Mobile, Linux, Symbian and Palm OS. It is VGA-ready, and offers full compression from QCIF (Quarter Common Intermediate Format) to full HD (High Definition).
Our aim is to establish Mobiclip as the de-facto video standard on mobile to see our technology embedded in all mobile devices, says Pagnac.