Urban Airship, a push messaging company, has opened its London office and appointed Nigel Arthur as MD of its UK operations. Arthur has spent the last 20 years working in digital and was previously UK MD at ExactTarget.
Urban Airship provides push notification technologies to app developers on a whitelabel basis to drive app engagement, as well as increase customer loyalty and lifetime value.
The company says its platform delivers billions of push messages each month on all major mobile operating systems for brands including CBS Interactive, ESPN, shopkick, Warner Bros. and Waze. 
It will begin to build the UK team and its international customer base, which already accounts for 20 per cent of revenue. Urban Airship’s investors include salesforce.com and and Verizon.
