US App Economy will Double from 2013 to 2017

The first report from Appnation’s research division has forecasted that app-enabled commerce will be the largest contributor to a 110 per cent growth in the US app economy between 2013 and 2017. The market will be worth $151bn to the US economy in four years, the report said.

Email, web browsers and social networks lead in app usage frequency today and smartphones and tablets will continue to contribute a large share over this time. But the research also found that 10 per cent of US consumers already own a connected car and projects this to continue to rise.

Plus, the survey of 2,500 people in the US said that consumers are three times as likely to be planning to purchase smart TVs as they are traditional TV sets over the next six months. People are most keen on ‘throwing’ content from their smart devices to the TV screen, the survey found.