European adtech company, Utiq has announced its UK launch, with the appointment of Sara Vincent to run the new operation.

Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group, enables brands and publishers to deliver relevant, ad-funded experiences to its consented audiences.

Built as a people-first service, Utiq arrives in the UK with a mission to solve the problem of access to deterministic, accurate and scaled audiences, in a fully compliant and consented way.

As a result, it offers advertisers the ability to target accurately at scale, while giving consumers real control and choice over their privacy.

Vincent joins Utiq as Managing Director, UK, following five years at Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as MD, UK.

Before that, she spent four years at JustPremium, which was acquired by GumGum in 2021, as SVP, Publisher Development.

Her role at Utiq will be to build out a team to support the company’s growth, partnering with publishers, advertisers and ad-tech providers to deliver relevant, ad-funded experiences to their consented audiences.

Commenting on her appointment, Vincent said: “I am very excited to join Utiq at such a pivotal time for the industry and to bring our people-first service to the UK, following successful launches in Germany, France and Spain.

“We have an opportunity to reset what consent means to both the user and the advertiser, with the Utiq service becoming the alternative to a now deprecating, unreliable third-party cookie.

“As a catalyst for change, we are helping to create a trusted and responsible ad-funded open internet, with privacy and data protection at its heart, underpinned by a service that is transparent, accurate and scaled. This is a purpose-driven business that I am proud to be part of, and am keen to begin this journey of growth in the UK, working with our trusted partners.”

Utiq’s CEO Marc Bresseel added: “I am thrilled to welcome Sara to our team and the role of Managing Director for the UK – a market of significant strategic importance as we continue to accelerate our service delivery and growth. Sara is a seasoned ad-tech executive and her previous clients and partners have experienced first-hand her values, passion and commitment.

“Her depth of experience, credibility and network will be invaluable for the launch of our Utiq service in the UK and will develop and expand our relationships with publishers and brands.”