Virgin Turns To WoodWing for Project iPad Mag

WoodWing Software has revealed that Virgin, and its contract publishing partner Seven Squared, have used WoodWings Digital Magazine Tools software to create its iPad-only magazine Project.

The digital magazine offers its readers stories on international culture, entertainment, technology, design, fashion, science and travel. The iPad magazine is accompanied by the “Project Blog”, which is integrated in the magazine and available on the web at

From each article in the magazine, readers can access a forum to leave their comments about that specific story – by tapping the ‘Forum’ button; the page rotates vertically to reveal the forum. Readers can also access additional contextual web resources via asliding side–menu with each article. They can also share content from Project with their friends.

WoodWing notes that many of these features have been enabled by exploiting the potential of WoodWing’s iPad Reader App framework,which allows publishers to add their own ‘custom objects’ to the Reader App. These custom objects add new functionality, not available in the app by default, enablinga publisher to create a unique experience for readers. 

“Our Digital Magazine Tools provide a powerful and feature-rich tablet publishing solution, enabling publishers to efficiently create attractive tablet editions while encouraging their creativity,” says WoodWing Software president, Erik Schut. “Using our framework edition, publishers can widely customize and extend the functionality of the Reader App to provide a unique reader experience.”

To date, WoodWing customers worldwide have created more than 95 apps and produced more than 850 digital publications using WoodWing´s Digital Magazine Tools software. You can see a lits of iPad apps created with WoodWing’s Digital Magazine Tools software here.