Vodafone has signed up Middle Eastern telco Zain Group to its Partner Market scheme. The deal will see Zain companies in Saudi Arabia, Bahrain, Kuwait, Jordan and Iraq working with Vodafone to enhance their network coverage and line up roaming rates across countries, as well as enabling Zain to use the Vodafone brand.

The move is intended to address the growing demand for voice and data communications solutions, as well as advanced roaming services within the Middle East.

“Our agreement with Zain provides an opportunity for Vodafone to build its presence and work with a leading operator in the Middle East,” says Ravinder Takkar, Vodafone Partner Markets CEO. “By combining the geographical reach of our companies’ respective networks, we can strengthen and deepen the benefits to our customers operating in these large and dynamic markets. We are delighted that Zain has joined our successful Partner Market community, which increases to more than 50 markets worldwide with the addition of Zain’s Middle Eastern countries.”

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