Car-maker Volvo is using the Goodwood Festival of Speed event, which started yesterday and runs until Sunday, to promote its in-car partnership with Spotify.
Spotify is integrated into Volvo’s ‘Sensus Connected Touch’ solution, which enables drivers to stream music with a 3G/4G dongle or via their mobile phone connection through the dashboard, and which can be controlled either with voice activated commands or through a touch screen.
To promote the solution at Goodwood, Volvo is using a Twitter Jukebox which enables visitors to the Volvo stand to tweet their favourite song and artist followed by the hashtag #VolvoConnected to add their song to the playlist. Visitors without a Twitter account can enter their name and requested song on a touchscreen. Everyone who submits a song request will be entered into a draw to win a year’s free Spotify Premium membership. 
The technology behind the Twitter Jukebox has been developed by creative technology agency, Knit. The stand design and experiential elements have been developed by brand experience agency, TRO.
