WAP Goes to the Theatre

mkodo has revealed that the WAP site it created for Hull Truck Theatre is now live. The Theatre uses the WAP site to publicise show times and enable ticket booking requests. The site complements the SMS communications that the theatre has run using the mkodo Intelligent Mobile Platform (IMP) since 2002. The theatre can now introduce integrated SMS and WAP activity, with an SMS alert linking to more information on the WAP site.
The WAP site will form an integral part of our overall multimedia marketing strategy says Hull Truck Theatre Marketing Officer, Dulcie Ball. It equips our customers with all they need to know about our shows each month, providing an at-a-glance, easy-to digest and ultra-convenient service direct to their mobile.
mkodo Executive Director Sue Yoxall adds:
Not many theatres offer this type of mobile communication. Most theatregoers have a mobile phone and appreciate an easy, instant way of finding the information they need for a night out. Having a WAP site gives the theatre an edge. When potential customers have downtime and are looking for an interesting activity the theatre is available to them anytime, anywhere.”