Wash, Cut and Wi-fi

O2 wi-fi is being rolled out to all TONI&GUY and Essensuals hairdressers across the UK. The service is free for everyone, no matter which mobile or broadband provider they use.

Once signed-up, users will automatically connect when entering a salon, or when they are in range of an O2 hotspots.

TONI&GUY calls this the ‘last piece of the puzzle’ as its concept of a ‘digital salon’ is put in place. The hairdresser already publishes a magazine for its 1.5m customers and has a TV network.

James Tarbuck, global brand manager at TONI&GUY, said:  “TONI&GUY has always been driven by a philosophy of pushing the boundaries and delivering creativity, quality and consistency. We believe this new partnership will provide us with another opportunity to give our clients the best experience possible.”