Scalado, which specialises  in mobile imaging software solutions for fast and memory efficient image processing, and OmniVision Technologies, an independent supplier of CMOS (Complementary metaloxidesemiconductor) image sensors for high-volume application, has announced a technology collaboration that the companies say will significantly improve the camera phone experience for end-users.
As part of the collaboration, OmniVision has added a unique hardware feature into its new 3-megapixel OV3640 CameraChip,  allowing cameras to take optimal advantage of Scalados SpeedView  technology, a key ingredient for delivering faster picture-taking and photo viewing on cameraphones.
The OV3640 is the worlds first sensor that is completely compatible with Scalados SpeedView technology, and will thus provide a much-improved imaging experience by delivering a unique what-you-see-is-what-you-get experience, the companies say. The new WYSIWYG Capturing technology in the sensor allows users to capture what they actually see on the viewfinder, and then to replay the captured image instantly, instead of capturing a photo several frames too late. 
This enhanced functionality is critical for capturing spontaneous moments or a quick series of events.  In addition, SpeedView enables real-time viewing, zooming, and panning of the captured images at a rate of 10-20 images per second in the phones image gallery, without the need for any additional hardware.
Long capture and shot-to-shot times have been a complaint ever since the megapixel race began,” says Scalado CTO, Sami Niemi.  WYSIWYG capturing makes it possible to really capture the moment, which is the true essence of any cameraphone. Plus, by adding instant photo file manoeuvring that allows users to find and share pictures quickly and easily, we have addressed another major complaint cited by a majority of camera phone users.”