WWF MVNO Promotes Earth Hour with 60 Minutes of Free Calls
- Tuesday, March 19th, 2013
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WWF Wildlife Mobile, the charitable MVNO launched at the end of January, is promoting Earth Hour by granting 60 minutes of free calls to all of its customers, both new and existing.
On 23 March, starting at 8:30pm GMT, Earth Hour encourages people to turn off their lights for an hour – the free calls are intended to get subscribers calling their friends to let them know about the event.
The operator, which is powered by Vodafones network, puts 10 per cent of the net revenues from calls into the conservation charity.
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