Although Facebook is receiving an increasing number of ad dollars, 80 per cent of 18-24 year olds, a core demographic, have never clicked on a Facebook ad on mobile, according to research commissioned by Haygarth and conducted by YouGov.
The research into smartphone usage habits found that 45 per cent of the 1,000 18-65 year old smartphone owners surveyed prefer to use Facebook on mobile because it allows them to post and consume on the move. 31 per cent say it is quicker and 29 per cent use it because it is more convenient.
Dual screen and Youtube 
74 per cent of people in the survey said they dual screen in front of the TV, rising to 86 per cent among 18-24s, and even reaching 56 per cent of 55-64s year olds. 21 per cent of 18-24s say that Youtube is their favourite app – compared to just 7 per cent of 25-34 year olds.
