Abaxia, which specialises in mobile desktop solutions, has announced the launch of the Abaxia Mobile Desktop (AMD) suite, a range of mobile embedded products designed for customising the first page of the handset with a simple, intuitive and easy-to-use operator-centric interface. 
The suite consists of three highly-customised applications, including an extensive user interface (UI), a search engine and discovery interface, and a tool that also takes the handset environment into consideration. Abaxia says the AMD provides network operators with a powerful tool for building brand loyalty amongst its customers, increasing ARPU and reducing churn, and gives handset manufacturers the ability to respond faster to operator requirements and changing market demands, while also reducing costs and product time to market.
The first application in the Abaxia Mobile Desktop (AMD) suite is Mobile Portal, an operator-customised UI that can be entirely personalised, replacing the device-standard home page. Mobile Portal features a unique launching screen and gives end-users easy, one-click access to value-added services, information and downloads. The second component is Mobile Finder, which consists of mobile-embedded software, specifically designed to simplify offline and online search, and to help boost operators revenues from services.
The third component of the AMD applications suite is called Smart Agent. This interacts with the handset environment to bring the user contextual features and experiences. Through the customised UI, says Abaxia, the ultimate  objective of AMD is to increase the personalisation capabilities of the user experience by offering choice at each and every point.
Mobile phone customisation is now evolving to handset personalisation, and we are now beginning to see new trends relating to areas such as Web 2.0, with Widgets and RSS feeds, that all give the user more and more personalisation opportunities, says Abaxia CEO, Cedric Mangaud. The continuously increasing need for interaction with the carrier network is very important, and Abaxia Mobile Desktop is the perfect solution to take advantage of the shifting emphasis on these personalisation capabilities.”