Mocean Mobile has unveiled an upgrade to its ad serving platform to help the growing number of advertisers that want to take better control of their increasingly lucrative mobile inventory. Mocean says that the number of impressions served on its platform in March this year increased by 41 per cent compared to six months earlier.
Mocean 2.0 enables publishers and developers to integrate with both programmatic ad exchanges and DSPs. It also offers standardised trafficking workflow, better targeting and ad placement, third-party campaign management integration, a consolidated reporting system and multi-browser support.
“This product upgrade represents a huge milestone for us and required a heavy investment in both our technology and the team behind it,” said Frank O’Donnell, CTO of Mojiva. “We are confident that Mocean Mobile 2.0 will help our customers maximize their mobile display inventory and command higher prices. It will also raise mobile ad-serving standards in an industry where standards have traditionally been lacking or non-existent.”
Mocean Mobile, which is part of Mojiva, currently serves ads for customers including AT&T, Microsoft and Skype.