Since Canadian pizza chain Pizza Pizza launched its iOS app six months ago, it has received 111,111 orders via the app. The free app enables users to customise their orders, track delivery times, and take advantage of app-exclusive special offers.
“The launch has exceeded our expectations and it’s clear that our customers love the added convenience we’ve delivered,” says Pat Finelli, chief marketing officer for Pizza Pizza. “Embracing new technologies has been invaluable to us in our industry. We’ve had the opportunity to be ?rst in a lot of things, and we’re delighted to have added this mobile app to the list.”
Melody Adhami, COO of Plastic Mobile, who developed the app, says this success is “a testament to the extreme customer convenience of the growing mobile market”.
