Tocmag has announced the first of several no-cost mobile marketing platforms designed for the games, film and music industries. Tocmags GameZone is the first such platform. The GameZone enables gaming industry publishers and marketers to create 6-page mobile magazines, featuring clips from games, screengrabs, audio and text. These are promoted through a dedicated Tocmag website.
Tocmags are free to build and can be downloaded to any Java-enabled mobile phone. The only associated cost is the data download fee charged by network operators. Anyone can build a Tocmag: it requires no particular technical expertise to do so. If required, Tocmags staff will build (or help build) high-quality Tocmags for no cost.
Compared to the limitations and cost of SMS or MMS marketing, Tocmag represents a unique opportunity for marketers, says Tocmag Founder Brad Ells. Its zero-cost, and content-rich. Furthermore, it seems to have viral potential: teenagers are sending each other SMS messages with links to their favourite Tocmags.”
Tocmags MovieZone and MusicZone will soon go live. Film and music distributors will be able to publicise new releases for free by building Tocmags that include trailers for forthcoming films or audio clips of upcoming bands. 
