New York-based mobile advertising network MoPhap, and MeMedia, a multimodal advertising solutions provider and ad network, also based in New York, have announced a strategic partnership which they say will strengthen the connection between online ad networks and the mobile universe.
Under the terms of the agreement, MeMedia will utilize MoPhaps SparkMobile technology to deliver its multimodal targeting technologies to mobile users. Together, the companies aim to demonstrate how online networks can extend their reach into mobile, and maximise revenue potential for advertisers and publishers.

Were pleased that MeMedia is utilizing our technology to expand its network to mobile users, says MoPhap CEO Bob Walczak. MoPhaps mission is to seamlessly bring the best of online advertising to mobile, and well continue to forge ahead as we focus on making unsold inventory a thing of the past.
The MoPhap/MeMedia partnership bridges the online and mobile worlds. This, the companies say, is a business shift thats piquing the interest of online ad networks across the country, allowing advertisers unprecedented reach to consumers, regardless of their access device.

MoPhaps technology enables the expansion of our multimodal targeting capabilities into the mobile space, says MeMedia CEO and President, Chirag Patel. Together, our combined technology platforms will provide advertisers the unique opportunity to seamlessly deliver highly targeted and cohesive advertising campaigns inside the browser, within desktop software applications, and on mobile devices.