Sales of the Apple Watch in the US have plunged from around 200,000 a day during the first week after its launch, to less than 20,000 a day, and on some days less than 10,000 a day, according to figures from Slice Intelligence seen by Marketwatch.
To compound the problem for Apple, two thirds of the Watches sold so far have been the cheaper Sport model, retailing at $349 (£226), rather than the more expensive models, starting at $549. Apple has sold just 2,000 of the gold, Edition model, priced at $10,000 and upwards.
Slice gets its numbers from electronic receipts emailed to customers after they have bought goods. Investors will be disappointed but perhaps not surprised by the numbers, as Apple, usually so gung-ho in shouting about sales of its latest gadget, has been remarkably quite on sales of the Watch. Apple will be hoping that the release of WatchOS 2 in September provides a fillip for the device.