Nespresso’s Mobile Product Lead, Jenniffer Camacho is to keynote at the 2024 Digital Marketing World Forum (DMWF).

DMWF Global, the definitive event for marketing professionals and the future of marketing technology, will take over Olympia National, London on 25-26 June 2024.

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Camacho currently leads a team of product managers in developing mobile apps at the coffee company which aims to “continuously push the boundaries of mobile technology, creating apps that exceed customer expectations.”

Recently, she took to the stage to discuss how the beverage company is crafting user-centric apps at The Future of Mobile’s Mobile & App Masterclass in London, which saw attendees from brands including Sky, Virgin Media O2 and Sony Pictures.

She also keynoted at the Future of Mobile Festival’s Mobile & App Masterclass in Barcelona in February this year, which covered topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention.

Camacho, who has been with the FMCG giant since 2019, leads the mobile app strategy with a blend of ecommerce expertise and a passion for pushing the boundaries of what’s possible in Nespresso’s mobile commerce channel.

The news comes as Mobile Marketing Magazine was recently named the Official Editorial Partner of the 2024 Digital Marketing World Forum (DMWF) Mobile Marketing & Advertising Track.

Commenting on the partnership, DMWF Rachael Reid, Portfolio Director said: “It’s an exciting time ahead for DMWF and Mobile Marketing Magazine as our Official Editorial Partner for the Mobile Marketing & Advertising Track.

“We’re looking forward to working alongside Mobile Marketing Magazine to showcase the hub of innovation and strategies to be showcased on this compelling agenda on 26 June from leading experts to explore the next wave of strategies and tech to enhance marketing in this sector.”