Facebook Acquires Onavo

Facebook has acquired Israeli mobile intelligence company Onavo for a reported sum of up to $200m (£125m).

The company has two distinct sides: its utility apps enable more efficient connectivity to the mobile internet cut down data usage, and give users detailed reports of how much data theyre using; while Onavo Insights is a engagement-based analytics tool for apps.

Its the former which Facebook seems most interested in at this point, to help improve data efficiency as part of Internet.org, the initiative it launched in August to bring internet access to the bring internet access to the 5bn unconnected people across the world.

According to Israeli publication Calcalist, Facebook paid between $150-200m for the company, which was founded three years ago. Onavo says it will continue to run its utility apps as a standalone brand.