Fiksu is expanding its European operations after seeing a 400 per cent increase in the number of apps using its platform and delivering 440 per cent more installs over the last six months.
The US-based app marketing company says it will now be able offer clients access to 99 per cent of all available mobile ad inventory in Europe. A new HQ in London will house its growing team, which tripled in size during 2012 and will double again this year. Additional European hub offices are also on the horizon.
“With the European app market already substantial and growing, app marketers here are facing challenges similar to those in the US: cost-effectively acquiring the loyal users they need to succeed," said Micah Adler, founder and CEO of Fiksu. “We will combine our innovative technology with the experience and data that we have accumulated worldwide over the last two years to provide significant advantages to European app developers and publishers.”