Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London.

The schedule also includes nine Mobile and App Masterclasses across the UK, the US, the Netherlands and Spain, with the first taking place on 27 February 2024 in Barcelona.

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Each event runs for half a day and allows mobile and app marketers to discuss the industry and challenges faced by the current economic landscape.

“We are excited to share news about our 2024 schedule for Masterclass events,” Co-founder John Owen said.

Masterclassing delivered over 150 global in-person and online events in 2023, which were attended by over 4,500 Senior Marketers, Cyber Security, HR and Sustainability Professionals. 

Recent attendees at Future of Mobile Festival events include Asos, Depop, Monzo, Just Eat, Vodafone, Gymshark, Sainsbury’s, Ralph Lauren, Vinted and Zalando.

Alongside, execs from Babbel, Delivery Hero, HSBC, John Lewis, Travelopia, Expedia, Skyscanner, BT Group, Pepsi Co, Microsoft, Uber and American Express.

Owen added: “Masterclassing was launched 12 years ago to offer an alternative to trade shows. Leaner formats and built on meaningful conversations.

“The format has remained ever since. It’s a platform where you can educate, speak one-to-one with peers and help navigate suppliers.”

He concluded: “Recently added other formats such as breakfast briefings and dinners to the schedule. The demand for smaller ABM-targeted events seems to be stronger than ever and we hope in 2024 we can make more connections happen.”