On Thursday [9 May 2024], marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass in London, delving deep into the dynamic realm of mobile and app marketing.

Hosted in person, the event will be a platform for robust discussions, expert presentations, and invaluable networking opportunities.

Attendees will hear presentations from expert speakers, addressing the key challenges in mobile and app marketing, including:

• Data privacy: Exploring strategies to navigate the complex landscape of data privacy regulations while delivering personalised experiences.
• App store optimisation: Unraveling the secrets to improving app visibility and driving downloads through effective optimisation techniques.
• User acquisition: Strategies for attracting and engaging high-quality users to drive app growth and maximise ROI.
• Analytics: Harnessing the power of data analytics to gain actionable insights and optimise marketing campaigns for success.
• User engagement and retention: Crafting compelling experiences to captivate users and foster long-term loyalty.

Attendees will also hear from keynote speaker Jenniffer Camacho, Head of Mobile Products at Nespresso and will have the opportunity to discuss the topics and address questions in a series of breakout sessions.

Camacho, who has been with the FMCG giant since 2019, leads the mobile app strategy with a blend of ecommerce expertise and a passion for pushing the boundaries of what’s possible in Nespresso’s mobile commerce channel.

Camacho has also previously keynoted The Future of Mobile Festival’s Mobile & App Masterclass in Barcelona, where executives from a raft of brands including Desigual, Reckitt, Euroleague Basketball, Mattel, Lastminute.com and VeryChic., attended the event

Other attendees included execs from Zurich Insurance, Shell, H&M, Meliá Hotels International, GSEB Iberica, GLS Spain, and Tangelo Games.

Click here to register