In the backdrop of the 2024 Mobile World Congress (MWC) in Barcelona, Future of Mobile Festival’s Mobile & App Masterclass is set to address key challenges in the industry.

Taking place on 27 February 2024, the Masterclass in partnership with Airship, will cover topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention.

Executives from a raft of brands attending the event taking place at Fàbrica Moritz Barcelona, include Desigual, Reckitt, Euroleague Basketball, Mattel, Lastminute.com and VeryChic.

Other attendees include execs from Zurich Insurance, Shell, H&M, Meliá Hotels International, GSEB Iberica, GLS Spain, and Tangelo Games.

Click here to attend the Mobile & App Masterclass

Attendees will also hear from keynote speaker Jenniffer Camacho, Head of Mobile Products at Nespresso and will have the opportunity to discuss the topics and address questions in a series of breakout sessions.

Camacho, who has been with the FMCG giant since 2019, leads the mobile app strategy with a blend of ecommerce expertise and a passion for pushing the boundaries of what’s possible in Nespresso’s mobile commerce channel.

The event is free for brand marketers to attend during MWC, where leading journalist and host, Peggy Anne Salz, will be joining the Mobile Marketing Magazine team as a Senior Contributor.

Salz, who is a leading expert shaping the mobile and marketing world, will be covering MWC and conducting video interviews.

To book a video interview with Mobile Marketing Magazine at MWC contact john.owen@mobilemarketingmagazine.com 

This comes as Adjust, Airship and mParticle have partnered to bring you the Mobile Marketing Zone at MWC, which takes place 26-29 February 2024.

The Zone promises to be a hub of expertise and hands-on support that will draw attendees eager for assistance in navigating the complexities of mobile marketing.

Apply for a free pass for the chance to attend Mobile World Congress Barcelona in February