MTS is deploying Evolving Systems' Dynamic SIM Allocation Solution which it says will help it streamline its SIM distribution systems, offering customers one unified SIM format and allowing them to move freely around the country.
MTS says it has over 70m subscribers, and says that the 11 Russian timezones makes it difficult to manage SIM allocation and customer base.
"We chose Evolving Systems' DSA solution because of the flexibility the solution could offer," says Vasyl Latsanych, vice president for marketing at MTS Group. "The introduction of a unified SIM - one that can be used across the full product range and the whole of Russia - will enable significant cost savings, simplify logistics and stock management, and allow MTS to distribute SIM cards more efficiently in a shorter timeframe."
"The benefits MTS will receive from DSA reflect the strength of our product and the competitive edge it provides carriers," says Thad Dupper, president and CEO at Evolving Systems. "By leveraging the features of DSA, MTS will streamline its SIM logistics, increase subscriber loyalty and gain a competitive edge by engaging more effectively with its large prepaid customer base through enhanced personalisation."