Mobile barcode firm NeoMedia Technologies has successfully filed for a patent that addresses the rising demand for improved mobile barcodes. The patent, entitled Messaging Interchange System, covers systems and methods for providing users of mobile barcodes with automatic access to remote computers.
These systems and methods allow faster and easier implementation of new applications and services, raising the bar for similar technologies in the mobile marketing and advertising space. Specifically the patent application relates to a messaging interchange system that enables interoperability of disparate messaging systems.
The recently-issued patent is part of an IP portfolio that includes more than 70 issued and pending patent applications. Earlier this month, NeoMedia reported that its NeoReader QR reader is now installed on more than 20m handsets, a 148 per cent year-on-year increase.
“The global mobile barcode management industry is extremely fast paced and it is paramount that, as a pioneer, NeoMedia continues to innovate and deliver breakthrough technologies that enable users to further mobilize their marketing campaigns,” says NeoMedia CEO, Laura Marriott. “We are delighted that the United States Patent and Trademark Office (USPTO) has allowed this application, which, combined with our already impressive patent portfolio, enables us to continue to offer our customers the industry’s most innovative solutions and services.”