Jonathan Bass, managing director of mobile agency Incentivated has advised companies to check that their mobile marketing promotions stay on the right side of the law, after he responded to
As Mobile TV fever continues to grip the nation (well, almost) 02 and Arqiva are claiming a high level of consumer interest in a commercial mobile broadcasting service in the
London radio station Heart 106.2 is using a text-in competition to promote digital radio via a TV ad campaign. The campaign breaks today, and features a jogger carrying a Pure
The high price of sending MMS messages is the main reason for continued disappointing MMS traffic volumes, according to the December 2005 edition of Informa Telecoms & Medias World Cellular
Hodder Education, the publisher, has launched a series of self-help books that keep readers motivated and engaged via text messages from the authors. The Get A Life! Series includes four
BT says that two thirds of mobile customers would be prepared to pay up to 8 a month for its Movio broadcast digital TV-to-mobile service when it launches later this
Vodafone UK has appointed Dare as its retained full service digital agency partner, but says the move does not affect its relationship with mobile agency Enpocket which currently handles mobile
Wandsworth estate agent Realm Estates has teamed up with mobile service provider MakeMyShow to enable property-seekers to retrieve details of Realm Estates properties for sale or to let via their
Never let it be said that we are too parochial here at Mobile Marketing Magazine. Theres a whole world outside these shores, so when we were approached by US mobile
Outsourced marketing communications company Broadsystem has partnered with mobile response specialist TXT4 to give the company what it claims is the most advanced mobile response-handling capability in the industry, enabling
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