Its a good question. Isnt it? How do you define mobile marketing? What does it embrace? And what does it not? Rather than giving you our spin on the subject,
Client: Greater London Authority Brand: Various initiatives Agency: Incentivated In February 2005, the Greater London Authority (GLA) put out a tender for a mobile marketing solution that could be used
Client: Unilever Brand: Pot Noodle Agency: Flytxt In Summer 2005, Unilever brand Pot Noodle commissioned Flytxt to put together a mobile mechanic offering consumers the chance to win one of
Client: Orange Brand: Orange Wednesdays Agency: Flytxt Since the end of the 1990s, Orange has invested a significant amount of marketing spend in associating its brand with the cinema, primarily
Client: Tussaud’s Group Brand: Alton Towers Agency: Flytxt In spring 2005, The Tussaud’s Group commissioned Flytxt to produce a mobile campaign to increase footfall to its Alton Towers theme park
Jon Mew, CEO of IAB UK, looks back on a challenging year for digital advertising. It feels inevitable that 2018 is remembered in advertising circles as a year of change.
