Amazon Ads has partnered with WPP’s media investment arm, GroupM, to co-develop an Amazon marketing cloud maturity framework for advertisers. The new platform will assess marketers’ maturity level with Amazon
Our regular report on new hires in the digital and mobile marketing world, this month featuring GroupM, M&C Saatchi, Merkle, Evil Geniuses, Clim8, Sitecore, UM, The Ozone Platform, Mediaocean, the7stars, Digital Envoy, Acceleration Partners, Ultimedia, Aisle Rocket, Conversica and Foleon
The Data Ethics Compass, available as a global web app, enables advertisers to evaluate the ethical risk level of data assets and decisions based on a proprietary scoring logic
Our weekly round-up of new appointments, this week featuring new hires at Group M, Facebook, Samsung Electronics, Integral Ad Science, Upstream, Zappar, Wavemaker, Kwalee and Studio 71
Our weekly round-up of new appointments, this week featuring new hires at GroupM, The Evening Standard, Mubaloo, Mapp, Venatus Media, Spark Foundry, Uberall, Iponweb, Smart Adserver, TVSquared and Brandshapers
