Mobile marketing solutions provider Sponge
has recruited former 12snap MD Emma Cotton, who joins the company with
the core remit of overseeing key client accounts. Cotton comes to
Sponge from 12snap, where she has worked since 2001. She has a lot of
experience of running large on-pack promotions for
major FMCG brands, including McDonalds, Carling, Tango, Pepsi, Walkers
and Kelloggs.Prior to joining the industry, she worked client-side as
Sales Planning Manager for Renault UK.
Im thrilled to be joining Sponge says Cotton. I have always
respected the companys business approach and admired its success in
the mobile marketing industry. I will be helping to expand the
companys client base and enhance Sponges offering to large brands
through their agencies.
Sponge currently has a staff of 21 working in technical, commercial and
account management roles. The company works with agencies, media groups
and network operators to create worldwide campaigns for clients such as
Coca-Cola and publisher Northern & Shell.   
Appointing someone of Emmas experience and capabilities is great news
for Sponge and its clients, says Sponge Chairman Alex Meisl. Emma
will be instrumental in helping us achieve our aggressive growth
targets going forward.”