An estimated 82.5 per cent of US digital display ads were brought programmatically in 2018 - a figure set to rise to 86.2 per cent by 2020. Globally, 55 per cent of digital ads are now traded programmatically.
Despite those numbers, the programmatic industry is faced with several, widely-recognised problems. So, we gathered insights from industry leaders about how they and others are tackling the key issues that exist in our The Programmatic Handbook.
This special features the likes of Celtra, Nexd, Rezonence, Rubicon Project, Oath (now Verizon Media), Seedtag, and Fyber, and is rounded off by Ryan Skeggs, general manager at Givemesport.com, looking at how programmatic is changing the way advertisers engage sports fans.
The Programmatic Handbook can be read below: