Programmatic

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Programmatic

Integral Ad Science buys digital advertising transparency provider Amino

In April of last year, IAS partnered with Amino to ‘bridge the transparency gap in programmatic’ by delivering a solution to show advertisers the true cost of their qualified media

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Programmatic

Netmums leads launch of family-focused programmatic alliance

Parenting Plus, led by the Netmums sales team, creates an alliance boasting an audience of 11.9m unique users, 140m ad impressions per month, and 13m video impressions

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Programmatic

Chinese beauty platform Meitu launches programmatic video ads

The deal will enable Meitu to monetise video ad inventory sold on its BeautyPlus, Beauty Cam, and Meitu Xiu Xiu platforms via SpotX’s supply side platform in the Asia Pacific region

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Programmatic

Channel 4 enters programmatic partnership with The Trade Desk

The Trade Desk will offer access to Channel 4’s inventory programmatically, giving advertisers the means to target 23m viewers across connected TV and other devices

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Programmatic

Talking Programmatic with Zeotap

Alex McIlvenny, UK country manager at Zeotap, sits down with Mobile Marketing to discuss privacy and data

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Programmatic

Programmatic Lunch 2019: Zeotap

Alex McIlvenny, UK country manager at Zeotap, discusses the challenges and trends in ad tech, privacy, and the

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Programmatic

Programmatic Lunch 2019: Inskin Media

Luke Roback, ad operations director at Inskin Media, discusses the key trends in programmatic and how to get it right

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Programmatic

Programmatic Lunch 2019: Rakuten Viber

Cristina Constandache, chief revenue officer at Rakuten Viber, discusses why businesses should go beyond programmatic to reach consumers. Check out more coverage surrounding our Programmatic Lunch event and how the

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Programmatic

Programmatic Lunch 2019: DAX

Bradd Tipler, group head of DAX & digital at Global, discusses digital audio, how programmatic plays into that, and the current state of measurement

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Programmatic

Go beyond programmatic this holiday season

Cristina Constandache, chief revenue officer at Rakuten Viber, explains why its time to go beyond programmatic and start leveraging messaging apps to gain customer attention

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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