Vine Shutdown: WTF is Going On?

VineAs you may already know, Vine will be shutting down on tomorrow, 17 January. On the same day, it will instead become Vine Camera – an app that will enable people to continue making 6.5-second looping videos but will only be able to either post them to Twitter or save them to their device.

Vine’s website will remain live, though it will only act as an archive for the videos made over the last three years. These videos, along with users captions, comments, likes and revines, will be available to download up until the launch of Vine Camera. After this, there will no longer be an option to download.

We spoke to popular Viners Emily Mulhall and Huw Samuel, to find out how they feel about the situation of the short-form video service, and its future.

What has Vine meant to you during your time using it?

Emily Mulhall: For me, Vine was the reason I first learned how to make animations. I was recovering from leg surgery when I first downloaded the app so had a lot of time on my hands. I saw people like Hazelst and Alicia Herber making these amazing stop-motion animations and it inspired me to try it out for myself. There were so many people experimenting creatively on Vine at that point that it made trying new things far less daunting and way more exciting.

I really do owe a lot to Vine and its community. It not only expanded my creative horizons and helped me get paid to do what I love, it also introduced me to some wonderful people from all around the world who I remain friends with to this day. I cannot stress enough how supportive and unique the community on Vine were and still are.

Huw Samuel: Vine was so incredibly special. It wasnt just a video app, it was a community. It gave me friends when I was alone, warmth and laughter on the coldest nights. It opened up doors to a career I never thought was achievable. I owe Vine a lot.

Do you see yourself using the Vine Camera app and posting the videos to Twitter at all? Why/why not?

EM: I think a big part of my looping animations is the accompanying audio. Vine is the only platform that has perfected the seamless audio loop, and for this reason I will almost certainly use Vine Camera. Im unsure whether it will be a success or not as that depends on how its rolled out and how it works alongside Twitter, but I certainly hope it is.

HS: Personally, I likely wont be using Vine Camera. I only used the Vine camera when I wanted to tailor my content specifically for that app (the 4×4 aspect ratio in particular). For all my other social media accounts, I shoot my videos with other cameras and edit on my laptop.

In your opinion, what went wrong – and do you think Vine Camera will have success?

EM: Its hard to say quite what went wrong. Perhaps it just didnt change and adapt fast enough. There were other avenues the app could have explored but I think it was just too little too late by the time those changes were implemented.

HS: Nothing really went wrong. Vine was always short-form content which is popular with those who have short attention spans. I believe these viewers simply moved their attention onto other entertainment platforms that developed, such as Netflix, Amazon Prime, YouTube Red, Facebook video etc. I personally wont be using Vine Camera, but its certainly nice for the Vine/Twitter team to ensure we as creators can continue using their tools to create similar content.

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