The 2016 Awards Are Open for Business

The 2016 Effective Mobile Marketing Awards are officially open for business. Now in their seventh year, the Awards celebrate excellence in mobile marketing across the globe.
There are 36 categories in which to enter this year, with several new categories, including Most Effective Internet of Things Solution; Most Effective In-car app; and Most Effective Healthcare Campaign or Solution.
We welcome entries from across the globe. The deadline for entries is 5 August, but you can benefit from a £25 discount off the full entry price if you get your entries in before the Early Bird deadline of 22 July. The winners will be announced at an Awards Ceremony in London on 17 November.
The cost to enter is £175 per entry, per category, so to enter the same campaign in two categories costs £350. All entries should be submitted via our Awards Portal. Click here to go there now. For full Rules of Entry, click on the ‘Guidance Notes’ link within the Awards Portal.

2016 Categories

Here is the full Category List for 2016:

Most Effective Mobile-first Service
Most Effective Publisher Offering
Most Effective Internet of Things Solution

Most Effective Mobile Payment Solution
Most Effective Consumer Smartphone App
Most Effective B2B Smartphone App
Most Effective Tablet App
Most Effective Smartwatch App
Most Effective In-car App

Most Effective Integrated Campaign
Most Effective Rich Media Campaign
Most Effective App Install Campaign
Most Effective Proximity Marketing Campaign
Most Effective Native Advertising Campaign
Most Effective Programmatic Buying Campaign
Most Effective Brand Campaign
Most Effective Social Campaign
Most Effective Use of Video
Most Effective Sales Promotion Campaign
Most Effective Augmented Reality Campaign
Most Effective Virtual Reality Campaign
Most Effective In-store Initiative
Most Effective Search Campaign
Most Effective Loyalty and Rewards Campaign
Most Effective Tablet Advertising Campaign
Most Effective Mobile Affiliate Campaign
Most Effective Cross-screen Campaign

Most Effective Retail Campaign or Solution
Most Effective Charity Campaign or Solution
Most Effective Financial Services Campaign or Solution
Most Effective Travel & Tourism Campaign or Solution
Most Effective Entertainment Campaign or Solution
Most Effective Fashion & Luxury Campaign or Solution
Most Effective Automotive Campaign or Solution
Most Effective Healthcare Campaign or Solution

Grand Prix Award – chosen by the Judges from the individual Category Winners



For enquiries and queries relating to entries:

[email protected] |+44 (0) 7976 927062

For sales & sponsorship enquiries:

John Owen, Commercial Director

[email protected] |+44 (0) 7769 674284

For editorial enquiries:

David Murphy, Editor & Conference Producer / Alex Spencer, Reporter

[email protected]


2016 Partners

For details on partnering with the 2016 Effective Mobile Marketing Awards, please contact

John Owen, Commercial Director:

[email protected] |+44 (0) 7769 674284

The Ceremony

Date: 17 November 2016
Time: 18:45 – 00:00
Location: The Grange Tower Bridge Hotel, 45 Prescot St, London, E1 8GP