2014 Winners Unveiled

John Lewis, Unilever, Mothercare, Renault, Subway, Sony Pictures and IKEA are among the winners at the 2014 Effective Mobile Marketing Awards.
The winners were announced at a ceremony in London on 27 November, with over 300 representatives from brands, agencies and mobile marketing firms present.
This year’s Awards saw a record number of entries across 30 categories, including for the first time four People’s Choice categories, with winners selected by public vote. You can see the full list of winners below.
This year’s Awards were sponsored by Millennial MediaBlisMediaStrikeAdTheoremCeltra and Digital Gurus.

Most Effective Advertising Network

Winner: Millennial Media
Highly Commended: LoopMe

Most Effective Advertising Technology Platform

Winner: Drawbridge
Highly Commended: BlisMedia

Most Effective Mobile-First Service

Winner: Paym and The7Stars
Highly Commended: Nimbletank – Soundjack

Most Effective App or Site Building Platform

Winner: Future Platforms – Kirin

Most Effective Mobile Or Responsive Site

Winner: Ampersand – Harvey Nichols Making Luxury Mobile

Most Effective Consumer App

Winner: Mothercare and Nn4m – The Mothercare Android App
Highly Commended: Future Workshops – The Open Championship

Most Effective Tablet App

Winner: Publicis-Blueprint – Vue Tablet App
Highly Commended: iRiS Software Systems Ltd and Kempinski Hotels – iRiS Guest Valet

Most Effective Programmatic Buying Campaign

Winner: Tesco, Qriously and Initiative – £1 Delivery Vs. Click & Collect

Most Effective Native Advertising Campaign 

Winner: Sony Pictures and Manning Gottlieb OMD – The Amazing Spider-Man 2/Draw Something Partnership

Most Effective Rich Media Campaign

Winner: Manning Gottlieb OMD & Mobile5 – Renault Zoe Locate and Personalise

Most Effective Use Of Video

Winner: Millennial Media – North Face Never Stop Exploring

Most Effective Social Campaign

Winner: OMD UK – Celebrity Cruises #SmartSnaps

Most Effective Messaging Campaign

Winner: IKEA, IMImobile and LIDA – IKEA Family

Most Effective CRM Campaign

Winner: CHS and Subway – Subcard

Most Effective Brand Campaign

Winner: John Lewis and Manning Gottlieb Omd – Christmas Bear and Hare

Most Effective Sales Promotion Campaign

Winner: Mindshare and Unilever – Walls Ice-Cream: Thermal Activated Media
Highly Commended: IKEA, IMImobile and LIDA – IKEA Family

Most Effective Tablet Advertising Campaign

Winner: OMD UK and Coty UK – Rimmel London Rita Ora Colour Rush Collection

Most Effective Integrated Campaign

Winner: OMD UK and Livity – NSPCC and Childline Zipit

Most Effective In-Store Initiative

Winner: Cadbury’s And Hi Mum! Said Dad – Joy Box
Highly Commended: OMD UK and McDonald’s UK – McFlurry Music Mix-Up

Most Effective Use Of Payment Technologies

Winner: Bango – The Bango Payment Platform

Most Effective Charity Campaign Or Solution

Winner: Cancer Research UK – Play To Cure: Genes In Space

Most Effective Financial Campaign Or Solution

Winner: Lloyds Banking Group – Lloyds Banking Mobile Banking

Most Effective Entertainment Campaign Or Solution

Winner: BT And Affiliate Window – BT Sport

Most Effective Travel & Tourism Campaign Or Solution

Winner: iRiS Software Systems Ltd And Kempinski Hotels – iRiS Guest Valet
Highly Commended: Canal & River Trust – Readymade #WaterwayDays

Most Effective Retail Campaign Or Solution

Winner: IKEA, IMImobile And LIDA – IKEA Family
Highly Commended: Smartfocus – Meadowhall Ladies’ Night

Most Effective Mobile Advertising Campaign

Winner: John Lewis and Manning Gottlieb Omd – Christmas Bear and Hare

People’s Choice Awards

Most Effective Agency

Winner: Mindshare

Most Effective Technology Provider

Winner: Google

Most Effective Mobile Brand

Winner: Uber

Mobile Marketer of the Year

Winner: James Chandler, global mobile director at Mindshare

Venue Location

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