Mobile entertainment company ROK Entertainment Group has revealed that its Finland-based mobile services development company, Geniem, has signed an exclusive mobile content delivery agreement with Rotana, the worlds largest producer and distributor of Arabic music and films.
Under the terms of the agreement, Geniem will build customised on-device portals (ODPs) for Rotanas mobile partners to be deployed across the Middle East, enabling users to seamlessly access its diverse content portfolio from their mobile phones.
Owned by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud, Rotana has grown to become the worlds largest Arabic entertainment company, producing and distributing the latest Arabic music and films throughout the world. In addition, Rotana is the leading Arabic mobile content distributor in the Middle East, North Africa, the Gulf and Europe.
Rotana has amassed a portfolio that includes the leading Arabic music stars such as Amr Diab, Mohammed Abdou and Kazem Al Saher. In addition, Rotana has an extensive film library comprising more than 2,000 Arabic movies, ranging from classics to the most recent blockbusters, making Rotana the biggest private owner of Arabic film library in the world.
This agreement represents a major milestone in our global deployment of mobile entertainment, says ROK Group CEO, Laurence Alexander. We are delighted to be providing Rotana our ODP technologies to offer the very best content for mobiles throughout the entire Middle East region.