Mobile marketing solutions provider Sponge is powering Lucozades adidas text-to-win giveaway. The point-of-sale promotion was created by sales promotion agency The Marketing Store Worldwide, and gives consumers who text in a 1 in 100 chance of winning a pair of adidas 1DLX trainers worth 100. The promotion features on Lucozade drinks bottles in over 4,000 convenience stores and 667 health clubs across the country, and runs until November.
Lucozade will give away a minimum of 400 pairs of adidas trainers, and all those who text in will be entered in to a final prize draw at the end of the SMS promotion for the chance to win one of two elite coaching days.
The coaching sessions will be run by a coach of the winners choice of sport. Winners will also receive three two-hour sessions with Wendy Martinson, a Sports Nutrition Consultant for the British Olympics Association; lead Lucozade Sport Science Academy Consultant Nick Morgan; and Craig Mahoney, a sports psychologist and world class squash player.
This activity is spot on in terms of creative and mechanic for the target audience, says Sponge Client Services Director, Douglas McDonald. There is a high chance of winning, and the fact that consumers will get two chances to win from just one text entry is all the more compelling. 
