London-based take-away company Deliverance has selected a web-based SMS solution from Text Messaging Centre (TMC) to provide it with an instant marketing channel to its existing customer base. The solution enables Deliverance to contact its customers quickly and easily, highlighting the latest offers available and prompting recipients to visit the Deliverance website or call the takeaways hotline to place their food order.
Operating over five London sites, Deliverance is an online multi-cuisine takeaway business serving customers throughout the capital. Deliverance began using the TMC solution in April 2008, as a means of communicating quickly with staff. Following the success of the solution, the company decided to use the solution as a marketing tool to target its existing customer base.
The takeaway industry is extremely competitive, so it was important for us to implement a marketing solution capable of reaching a large number of customers quickly and effectively, with minimal input from staff, says Deliverance Marketing Executive, Fabiana Gomide. Using SMS to send timely offers and prompts to our existing customer base is ideal, as a text message is instant and reaches the customer at the time we want.