Virgin Mobile is building on its relationship with mobile ticketing
company ActiveMedia Technology  and mobile marketing software company Flytxt to offer its customers access to live music. The latest promotion
sees Virgin Mobile offering customers free tickets, via their mobile
phone, to see The Automatic live in concert.
Virgin Mobile will work with Flytxt and ActiveMedia to give away 300
tickets to the bands sell-out London gig which takes place this
Sunday. To get the tickets, Virgin Mobile customers simply text the
number of tickets they want to 26666. The free tickets will be
allocated on a first-come, first-served basis. The lucky customers will
be sent a mobile ticket for redemption at the door using ActiveMedia
Technologys RAPOS (Redemption At Point Of Sale) technology.
Flytxt will provide the delivery and mobile marketing technology to
power the campaign while ActiveMedia Technologys mobile ticket
delivery and redemption software, working with a standard, off-the-shelf
webcam, will be used to authenticate and reconcile the tickets.
The Automatic live mobile ticket giveaway follows the recent launch of
Q Jump, a mobile loyalty campaign powered by ActiveMedia and Flytxt
that enables Virgin Mobile customers to jump to the front of the queue
using mobile ticketing technology. The portable nature of ActiveMedias
mobile ticketing platform enables promoters, sponsors and bands to sell
or give  away tickets, regardless of location, without requiring any
investment in new technology for each venue.
The youth market loves mobile ticketing says Virgin Mobile
Sponsorship & Events Manager Rosie Newey. It is convenient, hassle
free and novel, and is a great way to recognise and reward loyalty. The
Flytxt SMS solution, working together with ActiveMedias RAPOS
technology, holds the same appeal for us as it does for our customers.
Its ease of use, convenience and reliability, and the fact that it
requires no up-front investment, enables us to continue to offer our
customers access to live music safe in the knowledge that the
technology is in place to support us.
ActiveMedias patent-pending, barcode ticket delivery, management and
redemption platform delivers secure tickets to mobile phones, and can
reduce the cost of ticketing by up to 80% compared to the cost of
paper-based ticketing.
In addition to offering promoters a cheap, secure ticketing solution,
mobile ticketing also enables bands to build a contact database, run
contests and deliver personalised marketing messages and offers to
loyal fans.
Our mobile tickets are unique in that they can be read by
off-the-shelf webcams, yet our software is robust enough to eliminate
fraud says ActiveMedia Business Development Director Ramesh Kumar.
Promoters and sponsors, like Virgin Mobile, like the combination of
ease of deployment and security that ActiveMedia mobile ticketing
affords. The continued use of mobile ticketing in Virgin Mobile
campaigns is testimony to this.

Virgin Users Jump the Queue. Read.