UK-based game publisher Kwalee has announced its VS Game Jam, which will run between 24 October and 13 November. The event, which is free to enter, offers the top entrant with a Kwalee publishing deal at least $500,000 (£448,000) if their game attracts over 10m installs in the US. There is also Apple hardware valued between $2,000 and $4,000 for the best runners-up.

The event focuses on Versus (VC) games, where the biggest challenge is to achieve a goal before a rival. Kwalee is looking for games that best fit the idea of Player vs. Player or Player vs. CPU. It is a mobile approach to the classic video game formula that has been around for generations.

Each game submitted to the Kwalee Publishing Portal during the VS Game Jam will be reviewed by experienced Kwalee publishing managers to assess its potential. Games rated highly will be considered for market testing and a publishing contract.

“Not knowing where to go next with a potential mobile hit can be a challenge,” said Kwalee’s Head of Mobile Publishing, William Cox. “We wanted this Jam to be a great opportunity for anyone who needs the support of a leading game publisher. Given theres a huge potential reward on the table if a game performs well, then what’s there to do other than try?”