Global professional services company Accenture has acquired Clearhead, a digital optimisation company, in a bid to strengthen the personalisation services of its digital agency, Accenture Interactive. The terms of the deal have not been disclosed.

The acquisition is said to bolster Accenture Interactive’s suite of digital customer transformation services already offers to chief marketing officers and chief digital officers across experience design, marketing, content, and commerce.

“Experience is the new battleground in the digital world and brands need to continuously optimise it across the entire customer journey,” said Glen Hartman, head of Accenture Interactive North America. “At Accenture Interactive, we’re laser focused on creating the best customer experiences for our clients and we’re excited about Clearhead boosting our personalization business with their experimentation and personalization capabilities.”

Clearhead, headquarted in Austin, Texas, helps brands to test, redesign and personalise digital customer experiences and digital products to optimise business outcomes. It has a team of more than 70 people and has served over two dozen retailers and brands.

The acquisition adds to a host of purchases that Accenture Interactive has made over the last few years, including the acquisitions of British creative ad agency Karmarama and German digital marketing agency SinnerSchrader.

“We’re excited about how Accenture Interactive works with clients, using agile tools in a collaborative environment to give them the ability to become more user-focused and nimble,” said Matty Wishnow, founder and CEO of Clearhead. “Together, we will scale our optimization capabilities and add more value for brands.”

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