Airship

Addressable TV Explained

Mobile Marketing - Member Content

Addressable TV opens the door to TV advertising to brands of all sizes, and with much more targeting precision and less wastage than traditional TV advertising.

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains:

  • What Addressable TV is
  • How it works
  • Who’s using it
  • How targeting works on Addressable TV
  • How big brands use it to supplement their regular TV campaigns

To find out how Addressable TV can work for your brand, download the Whitepaper today.