Customer engagement platform Airship has acquired ReplyBuy, a mobile commerce company that enables payments via SMS.

Airship intends to use the purchase to extend its platform beyond customer engagement and into commerce, while extending ReplyBuy’s technology to provide solutions across more channels and providing companies with a single platform for their cross-channel customer interactions.

“For over a decade, Airship has been the driving force in helping many of the world’s largest and most disruptive brands succeed in digital transformation, and the acquisition of ReplyBuy opens up an exciting new chapter,” said Brett Caine, CEO and President of Airship. “With ReplyBuy, we will provide an additional way for customers to increase their revenue and deepen customer relationships with one-to-one conversations. We’re thrilled to welcome the ReplyBuy team to the Airship family.”

As a result of the acquisition, ReplyBuy CEO Brandon O’Halloran will become Airship’s General Manager of Commerce and ReplyBuy’s CTO & Co-founder, Anthony Saia, will lead the commerce engineering team.

“Joining Airship offers ReplyBuy the opportunity to serve the global market with a more comprehensive solution across more industries, and provide more valuable mobile customer experiences,” said O’Halloran.