AI leaders including Meta, Google, Microsoft and Samsung Electronics have joined forces to guard against the dangers of artificial intelligence. Joining 14 other leading AI and tech companies who have
Tech companies across social media, dating apps, financial institutions and crypto have announced a new coalition Tech Against Scams to help combat the rising cases of online fraud. The coalition includes
Google has launched new AI tools to help marketers “think bigger, create bolder and drive results faster”. Speaking at Google Marketing Live (GML) 2024, Vice President & General Manager of Google Ads, Vidhya Srinivasan
YouTube has partnered with Channel 4 to broadcast every single live sports moment from the 2024 Paralympic Games in Paris. Channel 4, which is the official UK media partner for the games will offer up to
The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in
Mobile Marketing Magazine speaks with the Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane to discuss phasing out the BT brand, influencer partnerships and market impact,
Dating app Bumble has acquired group and community app, Geneva for an undisclosed sum. As a result, the partnership will focus on connecting people based on their shared interests. Subscribe to Mobile
Samsung has launched a new immersive campaign to mark the launch of its new of the “AI TV era”. In partnership with creative agency BBH Singapore, the technology giant’s latest
Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions
Metaverse studio, Karta, has announced five new hires from brands including Tommy Hilfiger, Epic Games and Emperia. In a bid to eye up new sectors and bolster its game design, programming