Mobile solutions company Roundpoint has created a mobile edition of Haymarkets Brand Republic marketing news website. Brand Republic headline news and content will be free to the end user and will be ad supported. Metrics on uptake and usage statistics will also be made available to the marketing, media and advertising website by Roundpoint.
Roundpoint claims that Brand Republic is the first marketing magazine to extend its presence to mobile, though in fact, thanks to those nice people at Incentivated, your very own Mobile Marketing Magazine has been available on mobile for the past year or so at http://m.mobilemarketingmagazine.com
Speaking about the new service, Mathew Gerry, Online Publisher, Brand Media says:
We were keen to launch a mobile version because we recognise the growing influence of mobile media among our core audience. We expect increasing numbers of users to look to access Brand Republic via mobile devices and we also wanted to offer advertisers a way to benefit from this trend. Its increasingly important to reach our readers via their channel of choice and this represents a further step towards that goal.
Brand Republic can be viewed on any mobile device at: http://mobile.brandrepublic.com/