Cancer Research UK, one of the world’s leading cancer charities dedicated to saving lives through research, has appointed Fonix to power mobile donations across all its UK fundraising activity.
Fonix first started working with Cancer Research UK in 2017 for the Stand Up To Cancer campaign, a joint national fundraiser from Cancer Research UK and Channel 4, seamlessly enabling mobile donations and Gift Aid. This continued in 2018 as Fonix successfully processed SMS donations to Stand Up To Cancer made during the live show on Channel 4 – making a significant contribution to the record £24.6m raised on the night.
The new, extended contract will see Fonix power the mobile donations across all of the charity’s fundraising activity, including Race for Life, other challenge events such as Shine Night Walk and the Great Hike, and also as a direct response channel on print and Out of Home advertising.
“With a proven track record across all high-profile charity campaigns, Fonix’s experience and expertise in the charity sector speaks for itself,” said Kathryn Toner, head of Individual Giving at Cancer Research UK. “Text-to-donate is a great fundraising mechanic for the charity as it is a quick and easy way that the public can donate to the charity and help us bring forward the day when all cancers are cured. Cancer Research UK receives no government funding for its life-saving research and relies entirely on the generosity of the public. We’re always looking for new ways that the public can donate to the charity such as raising donations via competitions.”