Florences Public Transport Gets mTickets

Public transport authority Azienda Trasporti dellArea Fiorentina has launched a mobile ticketing service in Florence, Italy. The service, based on technology developed by Ericsson, enables customers – on partnered operators TIM, Vodafone, Wind, and 3 Italia – to buy tickets via SMS, with the cost charged to their mobile account.

In a study on preferred mobile services conducted by the Polytechnic University of Milan in Italy, 65 per cent of respondents said they were interested in mobile ticketing.